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Branding
User Interface Design
User Experience
Web Development
Agency
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junctionpaso.com
Project
Junction based in El Paso, California (USA) is a tapas and wine restaurant. Opening their second location they wanted to completely renovate the visual identity of the restaurant. The restaurant represents a family atmosphere, welcoming all their guests and making them feel at home.
The challenge
The client needed to revamp their brand identity, they only had the current logo and no visual identity, they did not have a clear idea of how to redefine their essence which could captivate the attention of new clientele.
The Solution
To bridge this culinary gap, we developed a strategy and story that embodies the restaurant’s core values while resonating with El Paso community. We harmoniously combined the most common traits of American and Spanish food. Vivid colors and intricate patterns inspired by Spanish folk art reflect the spirit of both cultures, emphasizing hospitality as a cornerstone and presenting the culture more than the food.
We create illustrative elements that complement the personality of the brand, both in the menu and in other collaterals such as coasters.
UI & UX Design
The goal was to create an engaging, visually appealing platform that not only showcases their food but also facilitates seamless interaction for customers, making reservations, exploring the menu, and fostering an inviting digital environment that reflects their physical dining experience.
